marketing to youth (merchants of cool marketing to youth)

teenagers are the biggest market

teens spent more then 100 billion last year

teens run the echonomy

teens are given guilt money

75% of teens have a telivition in there room

1 in 3 have a personal computer

teens go for what is cool

as soon as you descover whats cool you kill it

they look for 20% of the students that will be followed by the other 80%

these companys do well because they understand the culture

AIDA

what makes our school different??????????

drumline
aprentaship
sports (baseball acadimy)
china trip
mexico
euriope (london amsterdam paris)
theater (white christmas)
entrprenureship class

we care

whatever your needs sardis will cover them

raise the bar
triple s for sucess
achieve greatness

macdonalds founder Ray Kroc

macdonalds is the most well known brand in the world

ray was born in chicago in 1902
ray had a brother and a sister
in 1905 they moved to oke park in chicago
ray enjoyed helping his mother with the house work
when he was 4 years old he went to someone who told them that he will be successfull in the food industry
he worked in a grocery store
he began to see the world as one big place to sell to
he would not take no for an answer
he loved baseball
je soon realized that his baseball and school work would not make him rich
when he was 16 he joined the red cross because he was to young to join the army
the did not finish school
he wanted to get married but his father would not let him unless he was steadily employed
he was a born sales man
he was a cleaen freek
the soda fountain was something that was in every city and he came up with the idea to sell drinks to go
he sold paper cups for 16 years
work was evertythinf to him
at 37 he made alot of money selling the multi mixture milsake machine
at the age of 50 his sales started to slow down

in the late 1920s the mcdonalds founders opened a thearter
he realized that the hot dog stand was the only thriveing business in the area
they started there own hot dog stand
they then opened a small resturant called macdonalds
they ran the most sucesfull drivein around for 6 years

they came up with multiple inventions that made fast food possible

sales shot up 30% in three years

they had a limited menu but did it extremly well

they were the best at what they did

less in more

Kroc was 52 years old and had never seen anything like macdonalds

he wanted to make macdolads go international

kroc signed a contracted that allowed him to open his own macdonalds

in april 1955 he opened his own macdonalds resturant

he made sure that it was spotless

Kroc sold 18 franchises in his first year
he met someone named harry sunborn he showed him how to make money not from hamburgers but from renting out realistate
he wanted to open 1000 macdonalds from cost to cost
in 1961 he ended his marrge with his wife to pursu another woman

he then got rejected but her and was heart broken

he located his restuarnts buy finding churchs

he was succesful because he had a formula

he created something called the hamburger university to train his emplyess so everythign would be perfect

he wanted to buy the macdonalds out the brothers wanted 2.7 million each

he opened up a macdonalds across the street from the big M

he realied on the wisdom of the fanchisis to make the menue

he had americas  pocketbook down but not the stomche

he came up with focussing on the kids buy creating ronald macdonald
he passed away at the age of 81

robert kiyosaki (rich dad poor dad)

he had 2 dads one was rich not in money but in his life

his other dad was poor not because he did not have money but because of his life

his one dad told him that money is the root of all evil

captalist vs socialist

captalist wants to be better

sociallist wants to be equal
 did not do well in school he flunked out at 15 and 17 because he could not write made the new york times best sellars list 3 years in a row
thinks school is extremly important
money: we all use it
in asian culture being a teacher iws the highest calling
in america it is the lowest
 being a techer is the highest profestion of all
in his mind  a capitalist in his heart a sociallist
he is both his rich and poor dad
if your a wimp they shoot you down
as a capitallist he loves the dog eat dog world
how to get rich???
when you have money you think your intellegent when your poor you think you are stupid
this is wrong
he has made money by simplifying financak subjects
he takes things that are complex and makes them simple
1 scolastic education
2 professional education
3 financal education

the poor dad thought he only needed soclastic education and professional education
the rich dad thought all you needed was finacal education

he has lost 4 business in hi slife time but each time he got smarter

asset puts money in

liability takes money out

to be rich start a buch of assets

when he buys a stock he does not buy hopeing it goes up

the reason people loose in stocks is because they do it for capital gains

food will go up

its not money that makes you rich its your hert and mind

negociation ( element bars)

he owns a inovated internet business
he is 29 years old and lives in cigago
on his website you can order your own custome energy bar.
he is saying that his business is worth 1 million dollars when he has only made 62 000 dollars.
he had put 5000 dollars of his own money into it
he is trying to convince them that his business is worth that amount of money
he is emotinally trying to convince them that it will be worth it because he is the passion behind the business
he has decided to not negotiate with himself and make them pull the lever
he negotiated by telling them to make the offer
he did not turn anyone down but instead asked them to change there offer
made suggestions
did not take no for an offer
the first person to mention price looses

money from almost nothing

garage sale boys
they sold old junk
made 500 hundred dollars (yeah ok sure...)

redkine performance
they sold car parts that they baught at cost and sold at a 25 % mark up
they made 415 dollars

junked garage sale
they took old junk from people and sold it
they made 282 dollars

egg-zima eggs
they had three chikens and sold the eggs
they made 15 dollars (yep with some very speciall chickens)

begin boating
he winterized boats for people
made 120 dollars

acylic nails
she did peoples nails
45 dollars

the gutter boys
cleand peoples gutters
made

stylze handbags
made handmade handbags
made 15dollars

a currior service
did errands for people
made 280 dollars

roses for a cause
sold roses and doated money to cherity
144

what makes a someone succsessfull
really passionate and good at what they do

branding your business

Volvo has been bought by china
 Chinese brand are going to be more popular then any other brands
1 chines dominance
2 local brands
  international
Chinese bonds
break
3 Chinese change to emotional

Disney-apple.
talked to Steve jobs and he told them to redisgn their stores to male them tell you good stuff about the company
how do you stand out
know what the message
what would shelves say?
2. somatic marker...how do you stand out today




what makes me stand out?????
my awesomeness


what do i do that adds remarkable value???

what do i do that i am most proud of??? (what can i brag about)??

what do i want to be famous for????


branding your business
branding your business makes a better perception not a better product
Ralph Lifshitz changed his name to Ralph Lauren because he want to change what people thought of him

branding your business tells you who you are what you do and what males you different or how you create value for your target market.

 a brand is what people know you for.

1.why you are different#
2.why you are superior
3.why you are authentic

Seth Godin everything is broken

he invented this website because there are 75 people and 75 taxis but you have to wait 45 min
if you think its broken then its broken
the 7 kinds of broken
-not my job
if you see something thats broken they just put a sign on it instead of actually fixing it because its not there job
-selfish jerks
-i am not a fish
people who male stuff that don't really need to use it
-i didn't know
people who build something but never used it
-broken on purpose
something that is made for something other then the normal purpose

Seth Godin

Otto Rohwedder invented  sliced bread but nobody new about it or used it for the first 15 years of its existence
this was because he never got his ideas to sped.
at the heart of spreading ideas is the t.v industrial complex.
But now t.v is no longer working.
the obvious reason is because we want to just ignore stuff.
you need to make it remarkable
the top selling DVDs changes every week because everyone wants whats new.
marketers used to make average products for average people
they would ignore some people
you need to find a group that is obsessed with the product
sell to people who are listening
the riskiest thing you can do is be safe
very good is bad
be remarkable
dont be boring or like everybody else

home depo

burneys father was a carpenter

but he was bad at business

in september 1932  his partner aurther was born and was 13 years younger

he wanted to become a sicatrist

but he didnt make it to harvard

he was co owner of a pharmacy

his father died when he was 15 years old

he played on affence and defense on his high school football team

he got A houners and was student [resedent

he moved from company to comany

eventually they both ended up working at the same company witch was a home hardware store called handy dan

they quit at handy dan and got the idea to start another compay that would put all other home hardeware store out of business
for a base of operation they chose atlanta
they did not habe enought money to totally stock the store so they faked it
they used empty boxes
evryone was totally broke
one of the keys to there succees was how they trained and treated there employese
in the first year they lost almost one million dollars
but by the end of the second year they started makeing profit
the home depot destroyed all competettors
they grew more in the first 20 years then wal mart
in 1986 there sales top over a billion dollars
the home depot desided to sponser the olympics in 1992
in 1996 they were over 17 years old and had 500 store

home depot had a rival called lowes

this caused them to change management

marcus is now worth 1.6 billion

aurther is worth 1.3 billion

fundementals of success

never stop learning

never give up

find out your streangths

love what you do

never top after failure

take risks
plan carefully
failure is key
jump at opertunities
be a dreamer
passion
perseerverance
know what you want
be willing to fail
take advantage of free education
hard work
sont do it for the money
be frugal
stick to your goals
dont procrastinate
learn from your mistakes
use your network
money is just a thing
have a back up plan
dont burn bridges

the hedgehog concept

a hedgehog concept is something that you are the best at in the world. when a hedge hog feels danger it rolls into a ball and nothing can hurt it. it is the best at doing that in the world.

my hedgehog concept is

the dragons

kevin o'leary

he really belives that he is the repretation of truth

money had no feelings

he was middle class

his father died when he was very yong

his step father made him travel all over the world

his first job was at an ice cream parlor

he got fired on the second day of his job

after that he had never worked for anyone ever again

he did not want to be controlled he wanted to be his own master

you have to find a business you fall in love with

you are going to get rich and your not even going to notice it

bret wilson

he is very generoius

born in north battle ford saskatuwan

he had a good family life but not a very good school life

he was very smart and good with numbers

his first business was brokering oil fields

he was so busy at work that his wife divorced him

he sacrificed family for wealth wich was his biggest mistakes

he carried the lympic tourch through calgary

 

Jim Trevliving
he created a pixxa empior from his bare hands
he is the creator of boston pizza
he wanted to be a cop
never grew up with credit card or a morgage
he joined the rcmp when he was 19 years od
he opened boston pizzas first franchise
didnt have a day off to 2 and a half years
he met someone named george melvin who became his partner
you have to jump at an opertunity when you see it

Arlene Dickinson
you earn your way into haveing money
she is a single mom with 4 children and started out with nothing
grew up very poor
she left home at 16
3 years later she was married and had 4 kids by the age of 27
her marrage ended in a divorce
she got a marketing job
meony cant make you happy
knowing who you are is the solution fot everything

Robert herjavec
he made comanies in computer software technology
he loves it because it seems real
who you are today is shaped by you experiances
he was raised by his aunt and uncle who are farmers
he always had encouragement
when robert was 8 years old his father went to jail
his family eneded up in toronto
his favorite part of being wealthy is haveung worth and self confedence
he is no more special then anyone and started out no better

now what?
this has showed me that it doesnt matter who you are are or what you started with