the persuaders

advertisments are everywere you look
advertiseres are struggling to find space because they have created a vicouse circle of clutter
once your in you cant stop because the condumer will forget about you instantly
they decided that airlines had forgotten women so they questioned how they could make the airline better for them
these questioned have allowed them to advertise better
there add will not show any planes travallers or have anything to do with the actually planes
all it does is attract a certaom target market
does it go to the heart or the head

everything works you cant advertise by saying you are better then something elese

45 000 people decided to go look at a factory were there car was made for a vacation

they are looking for comunitie and meaning

the uro club

he was asking for 25000 dollars for 51% of the company
created by a surgen who studies urine
his pacient have uranting problems and they love golf
this product is trying to iliminat the problem of not having any bathrooms on golf courses
he has sold 3000 of them and has made 70000dollars
they sell for 34 dollars and cost him 8 dollars to make
most of the sharks are out because they themselfs would never use the product
he made the deal of 25000 dollars for 70%

post it notes

it was created by a man who had a phd in organic chemistry

he was attempting to make super glue that didnt work

it took 12 years for him to eventuall turn it into post it notes

one of his friends was frustrated with book marks falling out of his books so he came upi with the idea for a sticky book mark

one day he wrote a not on the sticky book mark and suddenly realized that it was perfect!

there was noo machien that could manufactue these notes so he built one himself

the were offically realesed to the puplic in the 1980s

college,inc

takes failing universites and buys them

micheal clofford

he invests in failing universties
he decided to buy grand canyon university because it was failing
people are comeing back to school to get a better education
when the economy goes down the education goes up
when the economy goes down everybody rushes to get a better education so they can get a better job
one of micheals friends got a university and ran it like a corperation
they designed the stock market for the customers
one of the most sucessful was grand canyon university

micheal bought it when it was just a small failing christan university

40000 students are now enrolled =in grand canyon university

90% of the students are enrolled online

online education is incridibly profitable

an online course cost about 500 dollars
he spent 25 million dollars on advertisment
they are spending more on getting you to the school then once your already there

there have been many law suits involveing enrollments

the law suits are becuase the iniversities are promising them that they will be able to get a job that will be good enought to easily pay off the loans but they are not

Mr.poncho

50000 dollar for 25 %
there product solves the tangled head phon problems
been in business for 2 years the first year they made 11000 dollars the second year 35000
they sell them for 18 dollars and make them all themselves
it cost 3 dollars to make the product
the sharks are backing out because they dont have the proper patent

pork barrel spice rub (shark tank)

they are asking for a 10% stake in there company for 50 000 dollars

the sharks think they have a great product but its unknown

they are valueing there company at half a million dollars

2 sharks have droped out because they think there is a problem with marketing

they made a deal of 50 000 dollars for a 50% stake of the company

Uncle Levi

ask the question why
"suck it up your investing"
you can keep going by answer the question why
training is all realative
what should drive you is being able to creat something from nothing
being an entrprnure is a verb not a noun
the process changes
you must go through the process of discovering what your good at and what your not
be prepared to play many roles
it is going to be extremly stress full and exahsting
dont think about what you are owed but what you can contribute
did not graduate from university
all you need is to think you can do it
had been involed or 8 or 10 different companies
not all were sucsesfull
you have to just think about it
your imagination is going to try and creat something from nothing
you need to ask yourself how maney ways you can do this
often imagine
but you must balance it in the real world
so many start on somethinf but they dont have a plan
you need a plan!
you need a partner!
you need to get together with someone that you really like
dont do something that you dont like
if its  something your not really passiont about then its going to be hard to stick with it
there needs to be somthing that seperates you from everthing eles
if you give them somethign that there not expecting its very powerfull
become a reader
if you spend 10000 hours at something you will become great at it
ask!
if you ask then you avoid making the mistakes yourself.
being in the poeple loveing business
when you really care about people they notice
always stay humble
always be prepared to do the lowest part of the job
find ways to have fun
most of your life will be spent at work so make it something that you enjoy doing
he made his work fun
business needs to have a fun componet to it because it creats loyalty
serate business and personal
it isnt healthy to be angry
consideer it a skill to let go and get over something
become finacally literit
if you want to start make money you have to be able to count for it
learn how to read a fiancal statement
learn how to read a balance sheet
put your self  in a situation that test you AQ
the hard times will come
wait and be paciant
live in your margen
keep your money
there a tun of million airs that didnt make a tun of money they just learned how not to spend it
you shoundt try to be makeing money you should try to do something really well
figure out what you want to be like
give more then they expect