branding your business

Volvo has been bought by china
 Chinese brand are going to be more popular then any other brands
1 chines dominance
2 local brands
  international
Chinese bonds
break
3 Chinese change to emotional

Disney-apple.
talked to Steve jobs and he told them to redisgn their stores to male them tell you good stuff about the company
how do you stand out
know what the message
what would shelves say?
2. somatic marker...how do you stand out today




what makes me stand out?????
my awesomeness


what do i do that adds remarkable value???

what do i do that i am most proud of??? (what can i brag about)??

what do i want to be famous for????


branding your business
branding your business makes a better perception not a better product
Ralph Lifshitz changed his name to Ralph Lauren because he want to change what people thought of him

branding your business tells you who you are what you do and what males you different or how you create value for your target market.

 a brand is what people know you for.

1.why you are different#
2.why you are superior
3.why you are authentic