Otto Rohwedder invented sliced bread but nobody new about it or used it for the first 15 years of its existence
this was because he never got his ideas to sped.
at the heart of spreading ideas is the t.v industrial complex.
But now t.v is no longer working.
the obvious reason is because we want to just ignore stuff.
you need to make it remarkable
the top selling DVDs changes every week because everyone wants whats new.
marketers used to make average products for average people
they would ignore some people
you need to find a group that is obsessed with the product
sell to people who are listening
the riskiest thing you can do is be safe
very good is bad
be remarkable
dont be boring or like everybody else
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