Monday, November 29, 2010

marketing to youth (merchants of cool marketing to youth)

teenagers are the biggest market
teens spent more then 100 billion last year
teens run the echonomy
teens are given guilt money
75% of teens have a telivition in there room
1 in 3 have a personal computer
teens go for what is cool
as soon as you descover whats cool you kill it
they look for 20% of the students that will be followed by the other 80%
these companys do well because they understand the culture

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